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Is Process Driven Innovation Marketing’s missing link?

“What is marketing?” a question posed to me and an audience of business owners attending a seminar in 1986.  Twelve people each delivered a completely different answer.  This fed the lecturer’s premise that marketing was a catchall term for a loose array of business development activities. Once upon a time… Long before the Internet and [...]

By | 2018-07-25T08:53:03+00:00 June 24th, 2018|Food Innovation|0 Comments

YES! Private label food manufacturers can develop stronger, more profitable relationships with supermarkets

YES! Private label food manufacturers can develop stronger, more profitable relationships with supermarkets … Here’s How. When you’ve worked with private label food manufacturers for more than 15 years, you get a pretty good understanding of how the industry works.  During that time there have been many conversations with countless senior executives around the challenges [...]

By | 2018-07-25T08:51:40+00:00 March 11th, 2018|Food Innovation, Food Manufacturing|0 Comments

Private Label Food Manufacturer – Is price your only differentiator?

Is operational excellence a hidden curse? Is private label food manufacturing’s focus on operational excellence stifling the industry and the retailers it serves? Most seem happy with the status quo, producing a generic product based on the major supermarkets requirements. The genesis of private label lies in the food retailers' desire to get revenue from [...]

By | 2018-07-25T08:53:15+00:00 September 22nd, 2017|Food Innovation|0 Comments

Private Label Food Manufacturers – Sell the sizzle, Not the sausage

Private Label Food Manufacturers - Sell the sizzle, not the sausage Greg Wallace of Master Chef fame recently hosted ‘Inside the Factory’, a TV program looking at UK food production. The factory looked sparkling clean; the employees donned in crisp white overalls and blue hair nets. At one point Greg introduces one of the cooking [...]

By | 2017-06-23T16:11:15+00:00 March 27th, 2017|Food Innovation|0 Comments