1. We will break free from the constraints of a price based, generic product manufacturing relationship and move to an integrated partnership with our Retail clients

2. We will eliminate cost as the sole reason we win or retain business

3. We will deliver tried & tested products to the retailer and not expect them to take the risk with new product introduction

4. We will nurture a culture of Innovation

5. We will attract Retailer clients through Innovation and retain them with Operational Excellence

6. We will move from product specialist to category leadership

7. We will change the way our business is perceived, not what it does